How Search Engines and Link Building Work Together

In a world where competition is at its peak, where the Internet has made irreversible changes to the way business works, the only way to thrive is through link building and SEO services.

Why does my company/website need SEO?

It doesn't matter how great your content, or how beautiful your web design is, if you don't have enough traffic to your site, then it's useless. With 20 billion sites online today, there's a big chance that your site won't be discovered unless you hire SEO services which can help you get the word out about your products or service.

The majority of traffic to any website is driven by the search engines - Google, MSN (now Bing), Yahoo and Ask Jeeves. People go to these sites in order to search for the information that they need. If your website is not in the database of these search engines, then you are missing out a great opportunity.

Keep in mind, however, that the goal of SEO is not just to get your site indexed, but also, to get you on the top of the search engine results page (SERPs). According to many studies, when your site is listed in the top 10 of the SERPs, then its highly likely that people will visit your site. What does this mean for you? Well, it's pretty simple: the more people who visit your site, the greater your chances of making a sale. The more people who know about you, the greater your chances of creating a loyal customer base - repeat customers who will definitely refer you to their family and friends.

How do search engines work?

Perhaps you're asking yourself, "What does link building have to do with SEO?" Before we can answer that question, we will first need to understand how the search engines (SE) work. SEs are responsible for three operations:

Crawling the web using their spiders. These bots use the hyperlink structure of the web to crawl from one page to another.

Indexing of documents. Once a page has been crawled, the bots save these pages in a giant database of documents. They are sorted according to the keywords found in the pages.

Processing queries. When an Internet user goes to the SE and types in his/her keywords, it is the SE's task to retrieve the information that is related to the keywords used.

Ranking results. A list of websites will be returned to the Internet user. The list is arranged according to the order of importance, as ranked by the search engine.

From these 4 processes alone, we can already see how link building services is important. First, in order for your site to be crawled, you need to get more backlinks - those links from one website pointing to your site. According to estimates, only 8 - 10 billion out of the 20 billion WebPages today have been crawled and indexed. There are several sites that cannot be visited because there is no way for the search engines to discover them.

Second, website ranking in the SERPs is determined through a special algorithm known only to the search engines. While no one knows what are the exact factors that can get you placed high on the list, we know that search engines give importance to the relevance and popularity of a website. Popularity in this case refers to the number of backlinks to your site. The more backlinks you have, the more popular your site is. But millions of backlinks do not guarantee a front page listing in the SERPs. You also have to consider the relevance of your backlinks.

If your site is about computer tutorials, then you need to get backlink from sites which are related to your niche. For example, a link from a Photoshop tutorials site can help you gain greater authority but a backlink from a furniture dealer will not count.

If you have been working with a link building services for quite some time now and you haven't reached the first page of the SERPs, then you had better start evaluating the kind of links you are getting. Check for the relevance, as well as the quality of the links. High PR, .gov and .edu sites are considered as sites of high authority. If you are not getting backlinks from them, then you had better switch your SEO services today.

Google Bots and What They Mean For SEO

when you start your home business, your going to need traffic to your website. The best way to get traffic to your website is by using SEO; or, search engine optimization. SEO is cheap because it's free and it can be more effective than using pay per click advertising by a long run. We will discuss more about search engine optimization later on, for now were going to discuss why you want good content, and how google and yahoo search the content on your website to give it a rating.

Google Bot Current version: Googlebot 2.1

A google bot works as a search bot; or, a search engine that uses web crawling bots to collect information from all over the web to construct a searchable index. These bot's work by searching the web and then reporting the information to all of googles services. Other terms are web crawlers, ants, automatic indexers, bots and worms or web robot.

MSNbot, and yahoo slurp are the same thing as googlebots but they provide information exclusivly to there own web pages.

OK, this part may be a tad confusing but make sure you have read all articles regarding seo so it all makes perfect sense.

if you have access to your html you will be able to toggle with your google bot settings

To Allow Googlebot
User-agent: Googlebot
Allow: / (or list a directory or page that you want to allow)

To Block Googlebot
User-agent: Googlebot

Disallow: / (or list a directory or page that you want to disallow)

Pros and Cons of Googlebot

- It only follows HREFlinks and SRC links
- It can quickly build a list of links that come from the web
- It takes up a large amount of bandwidth
- Some pages take longer to find, so crawling may occur once a month vice daily
- It must be setup/programmed to function properly
- It recrawls popular frequently-changing web pages to keep the index current

I hope this has been helpful for your seo efforts, visit the link below for more information for your home business.

Effective Yet Simple Ways to Build Inbound Links

The value of Inbound links can be gauged from the fact that they are a major contributor to the Page Rank and Search Engine Rankings of your website. Google strongly favors this practice and this is strongly recommended all across.

Having understood this often the dilemma encountered is How to build these links.

The answer is "An Effective Link Building Campaign" and we recommend the following as the elementary tips to get ahead of the game:
Free List of Tips - People like free tips or lists. Sharing free ideas or having a list of free tips for a particular industry on your website can help you build readership and good number of links as well. People who like your list of resources, industry specific information will start book marking you on Social Networking Sites or will start providing you reference through their websites which will help in your site building natural inbound links.
Press Releases - Press Releases are a great way to get traffic and also inbound links from news portals. These need to be written in an effective manner and distributed over news portals who in turn would acknowledge you by linking.
Article Submissions - Writing Article is a great way to share your knowledge and industry expertise but that is not enough. You need to promote your articles by doing Article submissions. Article submission websites like EzineArticles.com have got syndication power and they will also provide you an inbound link.
Directory Submissions - Submitting your website to free directories will help in building inbound links but one rule needs to be kept in mind that you should go for Quality over Quantity. Do not submit your website to every directory you find on Internet. Look for directories related to your industry and then submit your website to them.
Discussion Participation - Participate in Discussion forums related to your niche. Do not go there and start spamming each discussion with your link. Participate in the related one's and then promote your service in a focused way so that you can get both traffic and links.
Give Freebies - Who doesn't like freebies? Offer your visitors free downloads like e-books, Cd's, research papers / whitepapers, webinars etc. People love these and will keep coming back for more. This will bring you lots of bookmarks and natural links.
Get you customers to link to you - You can get good natural inbound links from your Customers' websites. E.g. If you have a Web Design & Development business, you can request your clients to give you a link back from their websites. You can get them to add your link at the bottom of the page as "Website Designed by _.." This will bring you good inbound links.


We at The Web Strategy Company by AfterTheNet keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which often they are deprived of in absence of a trustworthy resource.